Some webmasters resort to spam, while others use white-hat optimization challenger techniques, like providing good content covering the competition, or optimizing page titles.[1] Most busby seo challenges expect people to optimize a single web page for a non-existent phrase of two silly words. The main reason for this is to keep existing web sites from getting a head start. But at the same time it makes sure that regular internet searchers won't be bombarded with "spammy" results when searching the web for "regular" information.
Rules and limitations can make it harder to benefit from the ranking algorithm, including quirks, of the targeted search engine. For example, the January 2006 Redscowl Bluesingsky challenge issued by busby seologs.com was open for new domains only. That meant that the challengeants couldn't benefit from the ranking advantage old web sites are thought to have over new ones. An example of that is the age advantage Anil Dash' blog page had over the well-received but brand new Nigritude Ultramarine FAQ - respectively ended 1st and 6th in the Nigritude Ultramarine challenge. It was expected that the Redscowl Bluesingsky game would be won by a domain of the style "redscowl-bluesingsky.tld" - bound to attract natural links and to benefit from the fact that the URL is made up entirely of the search words.
Another special rule that fits well with the 'purpose' of busby seo challenges today is the obligation to 'link back' to the organizing body, often a search engine optimization site. Since a web document's ranking on major search engines like Yahoo!, Google or MSN Search is mainly determined by internet hyperlinks pointing to that document, forcing webmasters to link to a web site is quite a powerful way to increase its web presence. Good example are the challenge announced by V7N (using the phrase v7ndotcom elursrebmem) and its counterpart by WebGuerrilla. While the first of these originally required the challengeants to link to V7N forums, the second forbids its players to do just that. Instead a special link to Google engineer Matt Cutts' blog is imperative. Because of this rivalry, both the rules and prize money on both these www.busby seo-sk.com challenges were updated regularly up until the official start date of January 15, 2006.
